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Azar co-founded Ride Records in 2007 with Detroit business mogul Al Wisne. Ride Records has released 5 full length albums, IndianolaSlide on Over HereDelta Soul Vol. One, Down at The Liquor Store (Steve Azar & The Kings Men), and My Mississippi Reunion. Ride has also released the albums Plenty by Walt Wilkins and Miles of Nowhere by Dave Hardin. Azar is currently finishing up producing singer-songwriter Tyler Tisdale. His album If It's All The Same To You is slated for a summer 2021 release.

On the album Slide on Over Here, the single "Sunshine (Everybody Needs a Little)" became the highest charting country radio single for an independent record label reaching top 20 and also garnered the #1 Music video on GAC.

Azar's single "Doin' It Right (Delta Mix)" from the LP Delta Soul Vol. One became the feature track in Sony Pictures Here Comes The Boom.

Azar has released a number of singles on Ride Records including, "Fly" which was written and recorded for the 2015 World Alpine Ski Championships and was also the feature song in Sony Pictures film Paul Blart Mall Cop 2. 

My Mississippi Reunion won the 2021 Institute of Arts & Letters Best Contemporary Album.